Direct Muscle Factory We bring the best gym equipment to you. Direct.
Founded in 2024, Direct Muscle Factory is an innovative gym equipment supply company. We aim to get high-quality gym equipment to you at the best prices.
Direct Muscle Factory is at the forefront of providing high-quality gym products to the Australian market. Our commitment is to source and distribute only the finest fitness equipment, ensuring that each item meets our rigorous standards. By focusing exclusively on top-tier gym products, we empower fitness enthusiasts across Australia to achieve their best performance.
Our Values
Established with a vision to enhance fitness journeys, Direct Muscle Factory has become a leader in the Australian market for premium gym equipment. We meticulously select products that are not only built to last but are also designed to maximize performance and comfort. Our range includes innovative solutions that cater to both seasoned athletes and casual fitness enthusiasts, ensuring that every workout is effective and enjoyable. As the needs of our customers evolve, so does our commitment to excellence in every piece of equipment we offer.
- Be an ecowear
- Sophisticated and not mass-produced
- Only natural materials
Sustainability
Our founder, Thomas Hill, had both an eye for quality and a desire to innovate. As well as using the finest fibres such as Sea Island cotton, cashmere and silk, he invented his own fabrics. Sunspel continues this commitment to innovation today and our unique fabrics include: Q100 Sea Island cotton, Q82 Supima cotton, Q75 warp knit mesh cotton and Q14 warp knit cellular cotton. The technology behind these fabrics remains unchanged today and all Sunspel products use the finest cottons, wools and fibres.
Made in Long Eaton, England and crafted from our luxurious long staple Supima cotton for unparalleled softness, comfort and durability, the Sunspel T-shirt has a classic fit and only the most essential details.
With over 100 years spent perfecting fabric, fit and style, the Sunspel Classic T-shirt is recognised as the finest in the world.
